How to Define Your Niche
If you want to be successful in social media, you have got to find your niche. If you want to work with travel brands and destinations, they are going to want to see that you have a defined niche that will help them in their promotions.
That's all there is to it. Case closed.
Defining your niche is perhaps the biggest key to your success. Maybe even more important than the quality of your photos, the number of followers you have, or how often you post.
Without narrowing down your niche, your followers won't know what you're about or why they should follow you.
And if they're confused, then don't expect anyone to truly get excited about following you or liking your content.
What is a niche?
Your niche is what you are known for.
If you are that person who always wears pink in all of your photos, that is your niche.
If you hike with your dog and bring her to great dog-friendly bars across America, that is your niche.
If you showcase the best of what Florida beaches have to offer, that is your niche.
If you only travel to luxury resorts around the world and show off decadent rooms, that is your niche.
If you always have selfies from your daily life, that is your niche.
Defining Your Niche
What if you don't have a niche yet? Or have no idea how to narrow down what your niche is going to be?
That's okay. But you need to start trying to figure it out to be successful as quickly as possible.
So let's start with this quick exercise:
Look at your Instagram photo feed right now.
Scroll through your favorite photos, or the ones that have brought you the most likes and comments. Get a feel for what you have liked to photograph in the past.
Is there a pattern?
- Do the photos that you are most passionate about always involve food? Or mountains? Or cityscapes?
- Do the photos that receive the most likes include selfies or just landscapes?
- Are you focusing solely on one city or region? Maybe one state or country?
- Do you enjoy being the first at festivals and grand openings? Or do you feature the quiet solitude of little known destinations?
If you start really looking, you will soon figure out what makes you happy. This is YOUR niche.
This doesn't mean that you can only take one type of photo now. You don't have to be defined forever by your niche. You can break out every now and then, or completely rebrand yourself after a while.
It helps to start narrowing down a focus, though. Because without a loosely defined focus, marketing and media relations individuals won't know how you can help them promote their destination or brand.
What if you're thinking, "I just want to travel. That's my niche!"
Well, yeah, it kind of is. But to get complimentary travel and work with brands, you are going to really need to find a focus.
So, let's try to narrow down your niche.
- Do you travel on the cheap, or only do luxury?
- Do you focus on your hometown? Or would you rather cover a specific region of a country or a continent?
- Do you ever write about travel for kids? Travel for golfers? Travel for marathoners?
- Do you showcase your favorite outfits in scenic settings? Are your photos all about you taking selfies in travel destinations?
As you can see, finding your niche isn't hard. It's just a matter of determining what makes you happy, what brings you joy, and what makes YOU unique.
Your Steps to Success:
What is your niche? Pick at least three topics that you want your Instagram account to focus on in the future. You can add more, but be careful about wanting to focus on too much (as with all things in life, huh?!?).